Hey, I'm Dominic, a

Product Builder*

*A design and product lead who can code.

Track Record

01 10+ years building 0→1 products. From scratch to shipped product, across design, product, and code.
02 2× early designer through $1B+ valuations. Joined early, grew with the company.
03 Founding team to €1M ARR in under 12 months. First design & product hire. Built and led the design and product function.
04 Built and helped scale design teams. Hiring, process, systems & culture.
05 Past 4 years in climate and food systems. Choosing hard problems that matter.

Experience

Root Global

Founding Designer → Head of Design · Berlin · 2022–2025

Founding team. €1M ARR in under 12 months. €8M seed round.

First design & product hire. Built and led the design function. Research, product strategy, design, brand, code, analytics. Found product-market fit. Established the design function and hired the team.

Case Studies

Choco

Senior Product Designer · Berlin · 2021–2022

Designed and launched a new product used to prove scalable monetisation ahead of the $1B Series B.

Owned supplier integrations and monetisation end-to-end. Turned a manual, months-long onboarding process into a scalable system that became a real revenue driver.

Case Study

Contentful

Senior Product Designer · Berlin · 2019–2021

Early designer through $3B valuation.

Helped evolve a developer tool into a platform for content teams. Established research practices, shaped design principles, and led initiatives that redefined the editorial experience.

Case Studies

Design Consultant

Telstra, NAB, Belong, ANZ, MYOB, Deakin University & others

Product & UX Designer · Melbourne · 2014–2019

5 years across Australia's biggest brands. Products reaching 6M+ users.

Telstra, NAB, ANZ, Belong, MYOB, Deakin University. Healthcare, banking, telco, education. Complex organisations, real constraints. Designed products and systems that had to work within them.

What I'm Looking For

Open to design and product opportunities with companies solving complex, meaningful problems.

Climate, health, food systems, tools that make people's lives better. Freelance or full-time depending on the role. I'm most useful when I can work across strategy, design, and execution.

If you're building something ambitious and want a partner who can shape the product from day one, let's talk.

Get in touch